Proving that televised talent competitions like X-Factor aren't the final bastion of pop music gatekeeping, feisty London-based singer songwriter Ella Mai may not have advanced beyond the TV show's 2016 season initial auditions, but she stuck to her guns and released a solo EP on Soundcloud independently that same year. Her determination paid off and she signed with American producer DJ Mustard, breaking into the mainstream with Billboard Hot 100 Top Five track 'Boo'd Up' in early 2018.

Yungblud is one of the latest British artists to watch! He is slowly rising to superstardom ever since his music first started circulating in 2017, followed closely by his debut album, '21st Liability', and an on-off relationship with fellow artist Halsey. The alternative rock musician hails from the small English town of Doncaster - though you'd never guess this judging by his 'live fast, die young' rock 'n roll attitude! Catch him on his largest tour to date when he brings the Life on Mars to you!